Friday, June 10, 2011

SEO Services: Choosing the right domain name : Now made simpler

SEO Services: Choosing the right domain name : Now made simpler: "As you decide to take an extra step and leverage your business to the online module, there are quite a few things you have to think of......."

Friday, June 3, 2011

Choosing the right domain name : Now made simpler

As you decide to take an extra step and leverage your business to the online module, there are quite a few things you have to think of.... the most important being a "domain name". Its the right domain name which testifies your internet identity and is the key to your internet presence. Sounds astonishing but the domain you choose effects your CTR, or click-through rate thereby very much effecting your brand identity in the online world.

"All the good domain names are already registered"...if that is what you have to say, then i completely deny it. There are quite a few considerations which you should make while choosing for a domain name and you are sure to land up with great domain name!

Here are few tips :

  • While choosing the domain, make sure you opt for a name with.com as it is by far the most widely accepted extension for a domain world wide.

  • The domain you choose should contain the keyword related to your product or service.

  • While deciding on the name, ensure that its easy to spell out. Make sure that it has one possible spelling.

  • Choose a domain name that is easy to remember and more meaningful irrespective of it being short or long. For example if your site is about choosing the right domain name, then http://www.ctrdn.com is far difficult to remember then http://www.choosingtherightdomainname.com.


  • While choosing a domain, you should always avoid trademark names. You shoul also avoid registering domains that are too similar to your competitors.


  • As far as possible avoid using a hyphen while registering a domain for your business. This is because its difficult for users to remember the hyphens and you might as well loose out your potential customer to the similar domain names that do not have hyphens

  • You should always avoid substituting words with numerals as it is very confusing and difficult to remember for the end user.


  • Make sure that the domain you choose has n confusion between the numeral “0” and the letter “O”.


  • One most important factor to keep in mind while registering the domain name is to make sure that the name is easily understood. This is to say that when someone reads your domain name, they must be able to relate it to the products and services offered by your company.

  • To increase the credibility of your domain, choose a name that is unique then the common ones used for your field. However make sure it is easily memorable so that users can always come back to your website.